Mr. Li Jinyuan founded TIENS Group Co. Ltd in Tianjin in 1992. After years of global development, especially the "Belt and Road" initiative over the past 10 years, it has become an international enterprise group spanning the fields of biotechnology, health management, hotel tourism, education and training, e-commerce, international trade, etc.

Based on years of outstanding contributions, TIENS was selected for the Xinhua News Agency's "National Brand Communication Project". Mr. Li Jinyuan was honored by the State Council as the 3rd, 4th, and 5th National Model of National Unity and Progress, and an expert receiving special allowances from the State Council government. In September 2019, he was awarded the "Medal Celebrating the 70th Anniversary of the Founding of the People's Republic of China" issued by the CPC Central Committee, the State Council, and the Central Military Commission.

We are always committed to overseas development. Overseas development has always been a strategic priority. In particular, it has proactively implemented the "Belt and Road" continuously increased the investment efforts and pioneering capabilities of countries along the route, strictly complied with local laws, regulations, national customs and regulations, insisted on operating by the law, built a management system, operation system and distributor system with mature business, global coverage, and efficient operation, and resolutely acted as a practitioner and vanguard in implementing the "Belt and Road" initiative. Currently, the business covers 224 countries and regions, with branches in 110 countries and regions. Production bases have been set up in more than 20 countries to sell more than 600 products such as health food, beauty, and skin care products, home life products, health care equipment products, etc., serving nearly 50 million households worldwide.